| How to Celebrate Women's History Month Posted: 15 Mar 2020 01:00 AM PDT Since 1987, the United States has celebrated National Women's History Month during March to correspond with International Women's Day, which is March 8. While women have always played an important role in society, historical records often focused more on the contributions made by men. During the month of March, people around the country recognize and celebrate the contributions women have made to society, as well as the struggles they continue to face.[1] It's fun and easy to celebrate women's history during March and every day of the year. [Edit]Promoting Women's History - Study women who made history, created inventions, or spread ideas. The key goal of women's history month is to honor contributions by women. Read books and online articles about historical and modern day women who are making a difference. Additionally, watch documentary films about women in history.[2]
- Learn about the important roles that women play in society. Throughout history, women have shaped society by becoming leaders, raising families, promoting ideas, and creating inventions. While some of these roles were overlooked in their time, society wouldn't be where it is today without the work of women. Read about the historical roles women played and the diverse cultures around the world, some of which were matriarchal, meaning women were in control.[3]
- Read about famous female leaders like Queen Elizabeth I, Catherine the Great, Harriet Tubman, Cleopatra, and Aung San Suu Kyi.
- Recognize how women's roles in the home helped communities grow and thrive.
- Lean about matriarchal societies. Historically, Hawaii once had a matriarchal society. Currently, matriarchies still exist in parts of China, Indonesia, Kenya, Costa Rica, Ghana, and India.[4]
- Research the current issues women face in the modern world. While women are making big strides toward achieving an equal society, there are still issues that many women face in their everyday life. Learn more about these issues so you can help further women's issues and educate others. Here are some examples:[5]
- Studies show women are not paid equally to men for the same work.
- Women face pressure to work and be perfect homemakers.
- Women reportedly experience harassment and discrimination in the workplace.
- Many women report being harassed online.
- Women face different health issues than men and sometimes struggle to get the correct treatment.
- In general, women are underrepresented in positions of power.
- Interview an important woman in your life to learn her story. Choose a family member, friend, educator, or mentor. Ask her about her life, her struggles, her career, and how she became who she is. Record her story so you can share it with others.[6]
- You might post her profile on social media, with her permission, so others can learn more about her.
- If you're in school, ask your instructor if you can read a short report on your interviewee.
[Edit]Supporting Women's Issues - Advocate for equality between the sexes. Unfortunately, women still face discrimination and unequal treatment in society. However, you can help change things for the better. Speak out about women's issues and support policies that help women.[7]
- For instance, you might join a women's walk, attend protests against discriminatory practices, or hand out flyers about women's issues.
- You can also donate to women's rights agencies and can write to your government officials, encouraging them to support women.
- Educate others about the issues women face. Women's issues aren't consistently taught and discussed, so some people aren't aware of why they're important. Fortunately, you can help people gain a better understanding of both women's history and current issues women face. Share your knowledge with others and encourage them to follow up with their own research.[8]
- You might say something like, "I just read this report that says women don't make the same amount as men for the same work. Have you heard about that?" or "Did you know women who are having heart attacks are more likely to be sent home than men? What do you think we could do to change that?"
- Speak up if you witness mistreatment or discrimination against women. One person can make a huge impact by standing up for what's right. If you see someone treating a woman poorly, say something. Tell them that their behavior is inappropriate and demand that they stop. Then, report the behavior if possible.[9]
- Let's say you witness a coworker say, "That short skirt is giving me ideas," to a female coworker. Say, "It's not okay to make sexual comments in the workplace, so stop." Then, report the incident to management.
- Similarly, let's say you see a man catcalling women on the street. You might say, "Your comments are really disrespectful. Women have a right to be in public without being harassed."
- Support women-owned businesses by patronizing them. While there's nothing wrong with buying products and services from businesses run by men, seeking out female-owned businesses promotes women in society. Look for businesses in your area or online and use your dollars to show women your support.[10]
- For example, you might frequent a local coffee house that's owned by women or purchase clothes directly from a woman who hand-makes them.
- Donate money to organizations that promote women's issues. Women may have a way to go in gaining equality, but there are many organizations that are working to further women's issues. Consider giving money to an agency of your choice to help make a difference. While there are a plethora of great options, here are a few organizations you might consider supporting:[11]
- Global Fund for Women
- National Women's Law Center
- National Organization for Women
- The Malala Fund
- CARE
- Planned Parenthood
- Association for Women's Rights in Development (AWID)
- Girls Not Brides
- Girls Who Code
[Edit]Engaging with Creative Works by Women - Read books, articles, and poetry written by female writers. You likely already have a few favorite books that are written by women, whether it's a modern work like the Harry Potter series or a classic like Jane Austen's Pride and Prejudice. Women have a unique perspective when it comes to literature, so seek out women writers and enjoy their writing. This supports the creative work by women and helps promote the female point-of-view.[12]
- Look for women writers at your library or bookstore.
- Follow female writers on social media.
- Watch films directed by and starring women. You've likely seen articles and posts about the lack of diversity in filmmaking, which includes women. Fortunately, women are gaining ground when it comes to jobs in the film industry. However, they can't be successful if people don't watch their movies. Enjoy films that feature a female director or star so they become more mainstream.[13]
- You can find films about and directed by women in all genres. For instance, the recent comedy Booksmart featured 2 female leads and had a female director. Similarly, the action film Wonder Woman stars a female protagonist and is directed by a woman.
- Listen to music by female artists. Like with literature and film, women are actively writing and recording music but haven't always gotten the recognition they deserve. Women contribute to all genres of music, so sample different artists and genres to find songs you enjoy. Share your favorite songs with others to spread awareness about female artists.[14]
- You might start with current artists like Taylor Swift, Beyonce, Lizzo, Halsey, Adele, Alicia Keys, and Kelly Clarkson. Then, start sampling musicians of the past.
- Seek out art exhibits that celebrate female artists. Historically, male artists have dominated the art world, but that's not because women aren't creating art. Fortunately, it's easier than ever to enjoy art by women, so look for an exhibit in your area. Additionally, learn more about female artists and their works through books or online.[15]
- For instance, Frida Kahlo is currently one of the most celebrated artists, but in her time she was overshadowed by her husband. Now, you can view traveling exhibits that include Kahlo's work or her personal items.
[Edit]Attending Women's History Month Events - Look for women's history events in your area. Across the country, events to support and promote women will take place all throughout the month of March. Find the events closest to your area and attend one or more of them. Invite your friends and family so that more people are participating.[16]
- Check with your local schools, including colleges and universities.
- Talk to your librarian to learn about events.
- Follow a local news site on social media to learn about events.
- Visit websites for local governments to see a listing of upcoming events.
- Consult local museums and cultural institutions to find out about events they may be hosting.
- Visit your local museum to check out a gallery exhibit. During the month of March, museums around the country will unite with the Library of Congress, the Smithsonian, and other educational institutions to present exhibits about women's history. Attend your local museum's exhibit to learn about women who impacted history.[17]
- Check your museum's website to learn about their upcoming exhibits and when they open.
- Keep in mind that different types of museums will be participating in different ways. You might be able to enjoy different exhibits by visiting art museums, science museums, history museums, and holocaust museums.
- Attend lectures about women in history or women's issues. Look for lectures at a local college, university, or library. You may also find a lecture at a local women's event. Invite your friends or family to attend the lecture with you so you can all learn about an important woman or women's issue.[18]
- Most colleges and universities will provide a list of all of the lectures in the area before the beginning of Women's History Month, which makes it easy to find events.
- Organize a women's history event in your community. If you can't find an event near you, host your own. Ask friends or neighbors to help you plan the event. Then, choose a location, date, and time. Create flyers for your event and distribute them across the community. Invite important women to speak at your event, book a female musical act, or plan educational projects for children.[19]
- Ask local schools if they'll help you host an event.
- Talk to your local library about offering a community event through them.
- Contact your local government to arrange a public event with their help.
- Ask your kids what their school is doing for women's history month. Consider volunteering to help promote women's history.
- Tell other people how you're celebrating Women's History Month so they can get involved, as well.
[Edit]Related wikiHows [Edit]References |
| How to Clean Travel Bottles Posted: 14 Mar 2020 05:00 PM PDT Travel bottles allow you to easily bring your favorite toiletries with you on the go. While these small bottles are conveniently sized for traveling or to keep in your gym bag, they can be difficult to clean out once you've used most of the product. To clean out your travel bottles, first remove as much of the existing product as possible, then sanitize the bottles before refilling them with a different product. [Edit]Emptying Your Travel Bottles - Leave the bottle upside down so the product falls to the opening. Once you've used most of the product in the travel bottle, turn the bottle upside down and leave it for several hours or overnight so that the last of the product will fall down towards the cap. Then, carefully remove the cap and allow the remaining product to slide out.[1]
- The amount of time it will take for the product to slide down towards the opening varies depending on the type of product. For example, liquid facewash or mouthwash will likely take much less time than a thick lotion or conditioner.
- Use a beauty spatula to scoop out the last of the bottle's contents. There are several types of beauty spatulas on the market today that are specifically made for scooping the last bits of product out of small containers and bottles. While there will likely still be some product residue left behind, these tiny spatulas fit through the opening of most travel bottles and will allow you to scrape much of the product from the sides and bottom.[2]
- Beauty spatulas are widely available online and at many beauty supply stores.
- Rinse the bottle with water to loosen and liquefy any residue. Remove the cap of the travel bottle and pour in a small amount of water, filling it about 1/8 to ¼ of the way up. Replace the cap and shake the bottle to swish the water around so that it combines with the remaining product and loosens it from the bottle walls.[3] Remove the cap and pour out the remaining thinned, liquefied product.
- While liquefied lotion or makeup will likely be too messy to use, if your travel bottle contained shampoo, conditioner, or facewash, you can use the diluted last bit of product so that it's not wasted.
[Edit]Sanitizing Travel Bottles for Reuse - Use a white vinegar solution for a natural bottle sanitizer. Fill the travel bottle about ¾ full with hot water, then add of white vinegar. Replace the cap and shake the bottle to combine the water and vinegar, then let the solution sit for about 15 minutes. Dump the solution into the sink and rinse the bottle with water. Then, let the travel bottle air dry completely.[4]
- Any remaining vinegar smell will likely dissipate once the bottle air dries.
- Soak your travel bottles in dish soap for an easy sanitizing option. Fill a bowl with of dishwashing soap and water. Remove the cap of the travel bottle and submerge both the cap and bottle in the soapy water. Leave the bottles to soak overnight, then rinse them with water to remove any residual dish soap.[5]
- If there was any product residue left in the bottle, you'll likely see it floating on top of the water after soaking overnight.
- If you want to clean the bottle faster, try filling it with a squirt of dish soap and water. Replace the cap and shake the bottle vigorously. Then, pour out the dish soap solution, as well as any residual product, and rinse the bottle with water.[6]
- Cleanse the bottles with a rubbing alcohol soak to disinfect them. First, fill the travel bottle with rubbing alcohol. Let it sit for several hours or overnight to allow the alcohol to loosen any residual product and sanitize the bottle.[7] Then, pour out the alcohol along with any product residue and rinse it with water. Let the bottle air dry completely before refilling it with product.
- Air drying will allow the alcohol residue to continue to disinfect before dissipating as it dries.
- Run the bottles through the dishwasher if they're dishwasher safe. To sanitize your travel bottles, you can run them through the dishwasher after removing as much of the product as possible.[8] Make sure that you check whether the material is dishwasher safe first, however, as the heat could damage or ruin some types of plastic and silicone.
- While some plastic and silicone travel bottles are dishwasher safe, others are not. Therefore, you can't necessarily determine whether you can run them through the dishwasher based on the material alone. To see whether your travel bottles are dishwasher safe, check the label on the bottles or packaging, or look on the brand's website.
- In most cases, dishwashers get hotter at the bottom. Therefore, you may want to put your travel bottles on the top rack to keep them away from the highest levels of heat.
[Edit]References |
| How to Measure Brand Awareness Posted: 14 Mar 2020 09:00 AM PDT Brand awareness measures how many people are familiar with your product or service by tracking searches and engagement online or in person. If you have a brand and want to learn more about how aware people are of it, start by looking for tracking tools online to learn how often your brand is mentioned and searched for. Look into your web traffic and social media posts to see how others interact with your content. If you want answers to more direct questions, running surveys can help you get feedback from your target audience. [Edit]Measuring Web Traffic - Use Google Analytics to see how often your brand is searched for. Google Analytics is a free tool that you can use to look for web searches that relate to your brand. When you use Google Analytics, you'll be able to see the demographics, locations, and how often traffic goes to your website. You may also see how often people are directed to your brand from other websites so you can determine your overall reach. Sign up for a free account to start tracking your sites.[1]
- Google Analytics also offers a paid option so you can control your searches more and get more in-depth information.
- Some website design templates also offer web tracking so you can get information about the people that visit the site.
- See how much direct traffic your brand's website gets. Using Google Analytics or another web tracking service, look at the value for the number of people that visit your website directly to know how often people visit your website. Look for any changes in the trend lines so you can see when more or fewer people visit your site. If your site has a positive trend over time, then more people are looking for your brand, but if it decreases, then people are looking elsewhere for a similar service.[2]
- Checking the number of people that visit your website doesn't necessarily mean that they used your service or brand in any way.
- Some analytics tools may tell you how long the average user spends on your site as well as which pages are visited the most.
- Look for your site's traffic on a monthly and yearly level to see when your site gets the most users.
- Monitor searches for your brand name with Google Trends. Google Trends is a free service that tracks the history of searches and how often keywords are looked up. Type in your brand's name into the analytics service you're using to look up how often people are searching for it. The data from the searches will show you where people are searching for your brand, how often they visit sites related to your brand, and what their demographics are. Check the trend lines of the searches to see if it's increasing or decreasing over time to gauge your brand's popularity.[3]
- You can set up alerts through the web analysis service you use so you can get updates on when your brand name is mentioned on another site or searched for.
- Check what keywords are bringing people to your website. The keywords you search for and track vary depending on what product or service your brand provides. Type a list of words related to your brand in the analytics service you're using so you can get information about how often people are searching for the keywords. Compare how often people search for the words or phrases to the amount of traffic your website gets to see how often others find your brand.[4]
- For example, if your brand is for headache medication, you may include keywords like, "pain relief," "headache," or "migraine."
- Determine your audience's demographics so you can market to them. The demographics of your audience include where they're located, what age group they fit into, and which gender they are. After looking at the analytics for your site, check the graphs or charts for analytics to see who is primarily searching for your product.[5]
- Use the information you find to help determine if you need to market toward a different group of people or if you're finding the right audience.
- Look at the analytics for your competitors to see how your brand compares. Look for any larger competitors or brands that are similar to yours and type their website's information into your analysis service. Compare the numbers for their web traffic and keywords to your own brand so you can see how they're performing. If you have lower numbers than your competitors, then you may need to market your brand more to spread awareness to other people.[6]
- For example, if you have a brand of headache medication, you may search for competitors like Tylenol or Advil to see how their numbers compare.
[Edit]Tracking Social Media Engagement - Find a social media listening tool to keep track of post engagement. Social media has a huge impact on brands and their awareness for a general population. While some social media sites offer limited analytics, social media listening keeps track of each post you make to see how often others see and engage with your posts. Check online for free social media listening tools and choose the one that fits your needs.[7]
- Some social media listening tools are more in-depth than others. While some may only track how often your posts are shared, others will also list the location and demographics of the people engaging with your posts.
- Search for how often your brand is mentioned in social media posts. Using your social media listening software, look up how many times people mention your brand and tag you in a post. The services actively look on multiple social media sites so you can see a breakdown of how often your brand's name is written down and shared on public posts. If your brand name is trending downward, then you may need to advertise or market better to make people more aware of you.[8]
- Include misspellings of your brand name in your search to help reach a broader audience.
- Determine the reach of each post to know who saw it. The reach of a post is how many people saw it on their social media feeds so you know how large your audience is. Compare the numbers between each of your posts to see what type of content people respond to and are more likely to see. Once you learn which posts are most successful, plan to create similar content in the future to expand your reach so more people see it.[9]
- Many social media sites have limited analytics where you can see how many people found your post.
- People are usually more likely to see and read shorter posts than longer ones.
- Look at how many people interacted with your posts to determine user engagement. Your engagement includes the number of times people liked, shared, or commented on your posts. Check multiple posts to see how your user engagement has changed over time and what types of content people are more likely to respond to. Make note of your most successful posts so you can work on similar content or make adjustments to how you market your brand in the future.[10]
- People are more likely to engage with your posts if you actively respond to comments or shares.
- Check out the engagement for any of your competitors to see how you compare to them.
- Check how many users are using a hashtag for your brand. Hashtags can help your brand become recognizable and provide an easy way to spread awareness. Search for any hashtags that you've used for your brand to see how many users are putting them in their content. If people aren't using a certain hashtag you've used to market yourself, then you may need to think of a different one to use instead.[11]
- For example, if you have a brand of headache medication, you may start a hashtag like #WhyIHaveAHeadache" to promote your medicine.
- Look for popular hashtags on your competitors' social media pages to see what successful branding they're using. For example, Coca-Cola used "#ShareACoke" to promote their product and brand.
[Edit]Conducting Awareness Surveys - Offer brand awareness surveys in person or online. You can conduct surveys in person if you want to target specific individuals, or you can set up an online survey for a larger audience to take. Look for free survey creation services online so you can write your questions and post them to your social media pages or website. If you're doing your surveys in person, you can reach out to random groups of people to take your survey.[12]
- Brand awareness surveys can be the most difficult to use for metrics since it doesn't directly measure quantitative evidence.
- If you're offering your survey in person, find a variety of people with different ages and backgrounds so you don't skew the results.
- Provide basic demographic questions to determine your brand's audience. When you write the questions for your survey, include questions about the user's age, where they're from, and what gender they are. This way, as you compile your results, you can see what audience your brand has and how much awareness people have for it depending on their age, location, or gender. Check if the audience you're trying to target appears more than others, and if they don't, make note of it so you can adjust your brand to reach them more.[13]
- For example, at the beginning of your survey, you may include questions about their birthday and the country where they live.
- You can include demographic questions at the end of your survey if you want to get into your questions immediately.
- Determine how your brand compares to competitors using a rating scale. Make a short list of 5-6 competitors as well as your brand, and ask the people taking your survey to rate them. Use a scale from 1-5, with 1 being not familiar with the brand and 5 being very familiar. Ask the person taking the survey to give each brand you list a specific rating so you can see how familiar they are with your brand.[14]
- Include pictures of each brand if you can since people may be more likely to recognize something visually rather by name.
- Don't list an overwhelming number of brands since it could make people less likely to finish the survey.
- Use questions with multiple choices to get more informed responses. Many people don't like to write out long responses while they're taking a survey, so use mostly multiple choice questions so people are more likely to complete it. Put your questions so the most important ones are at the beginning to increase the chances of people answering them. Be as specific with your questions as you can so people don't get confused or skew the results of your survey.[15]
- Randomize the order of the answers since many people usually skew toward the first option listed.
- Ask what a person thinks of when they hear your brand name. Rather than using a multiple choice question, let people explain their first thoughts when they hear your brand name. Ask for only 2-3 thoughts so the person taking the survey doesn't feel the need to explain their thoughts in depth. If people aren't aware of your brand, you may provide an option that says "I have never heard of this brand." When you get the results of the survey, you can use the information to determine how people see your brand or see if they are familiar with it.[16]
- You can also include a follow-up question about how people found your brand with multiple choices, such as "Social media," "From a friend," or "Advertisement."
- You may also include similar questions about your brand's competitors to get an idea of how your audience perceives them.
- Compile the survey information to see how your brand compares to others. Once you have a number of people complete your survey, look at how people ranked your brand with the list of competitors so you can see how you compete with them. If people aren't familiar with your brand, then you may need to advertise more or market your product to a wider audience. If people are familiar with your brand, look at how they responded to what they think of when they hear the brand name.[17]
- For example, if your brand is familiar and someone said their first thought was "old," you may want to try new designs or advertising to a younger market.
- Monitor review sites, like Google Reviews or Yelp, to see what other users or customers are saying about your brand. Looking at the reviews for your brand may not directly measure your brand awareness, but it can help guide how you market yourself in the future so you get better reviews.[18]
- Track your brand awareness multiple ways so you can get an overall reading of how well your brand is doing against your competitors.
[Edit]References |
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