sábado, 22 de agosto de 2020


How to Tie Two Scarves Together

Posted: 22 Aug 2020 01:00 AM PDT

No matter your end goal, tying two scarves together is fairly simple once you decide which scarves you want to pair! You can create an extra-long scarf that's fun to twist and tie into a variety of styles; or, you could fold two scarves around each other so you have different styles and patterns laying side by side for a fun visual effect. When people ask where you got your scarf from, you can enjoy telling them that you created the combination yourself.

[Edit]Steps

[Edit]Creating an Extra-Long Scarf

  1. Choose two scarves with complementary colors or patterns. Part of the fun of combining two scarves is getting to create a new look with familiar pieces. Take into consideration what the rest of your outfit will look like, and try to choose scarves that share similar colors or hues. You could add in fun, eye-catching detail by choosing one scarf that has a different texture, like sequins, metallic pieces, or unique fabric.[1]
    Tie Two Scarves Together Step 1.jpg
    • For example, a mustard yellow scarf paired with a black, glittery scarf would look nice with a grey top and jeans or leggings.
    • Consider pairing a striped scarf with a solid one to add some variety to your outfit.
    • If you're not sure of how two scarves will look together, lay them out on your bed side-by-side. You could even put the top you want to wear underneath of them to see how everything comes together.
  2. Tie the ends of two flat-edged scarves together to create one long scarf. Hold one end of each scarf in one hand each. Cross the ends over each other to form an "X," then wrap the end of one of the scarves under and around the other. Hold the two ends so they're facing up, cross them to form another "X," and pass one end underneath and through the opening to create a knot. Tug the ends to tighten the knot so it doesn't come undone easily. Leave the opposite ends undone.[2]

    • This works best with thinner scarves, like ones made of silk or satin, but you can do it with thicker ones, too.
    • Don't worry about the knot being visible. You can cover it up by layering the scarf around your neck or hiding the knot under your hair. You could also simply let it show—it looks a little like a bow and won't detract from your outfit.
  3. Connect two tassel-edged scarves by knotting the tassels together. Lay your scarves out on a flat surface and line up the edges so the tassels are facing each other. Tie the tassels together in bows by crossing them to make an "X" and bringing one tassel down and around the other. Make a circle with one of the tassels, holding it in place between your thumb and forefinger. Wrap the second tassel around the circle and your thumb to create a loop, then pull that tassel through the loop you just made to create a bow.[3]

    • Tying the tassels in bows will make them much easier to undo. To release the knot, all you have to do it tug on one end of the tassel.
    • Tie all of the tassels for a super-secure connection, or just tie some on the ends and in the middle to make it faster to undo later on.
  4. Turn two scarves into an infinity scarf by tying all four ends together. Take an end from each scarf in your hands and cross them to make an "X." Loop one end down around the other, and then bring both ends up and cross them into a second "X." Bring one end through the hole you created to form a knot. Repeat this with the remaining two ends to create an infinity scarf.[4]

    • Loop an infinity scarf around your neck once and let it hang down low for a more bohemian look.
    • Loop the scarf around your neck two or three times to let the different patterns and colors play off each other side-by-side.

[Edit]Showcasing Two Scarves Side-by-Side

  1. Pick two long scarves with colors or patterns that look nice together. While the scarves don't have to match or even be the same color, they do need to accentuate each other. Try laying two scarves side-by-side on the bed to see how they look; you could also put out the rest of your outfit to see if the entire outfit will look cohesive.[5]
    Tie Two Scarves Together Step 5.jpg
    • For example, a forest green scarf paired with a tan scarf would look nice with a dark brown dress and boots.
    • Or, try pairing a bright red scarf with a pink and white striped scarf for a brighter, yet complementary, addition to your outfit.
    • This style won't work with infinity scarves.
  2. Fold both scarves in half so they're half the length they normally are. Place one scarf in each hand and let them drape down toward the ground; adjust them so that their ends are even. Or, you could lay them out on the bed and fold them in half.[6]

    • The most important thing is to make sure the ends are even so that one side isn't longer than the other.
    • For this particular look, it'll help if the scarves are relatively the same length. Otherwise, the connected scarf might look lopsided once you're wearing it.
  3. Place one scarf overtop of the other so that they form an "X." Hold one scarf in each hand. Layer one scarf on top of the other so that you see the letter "X" when you look down at them. You could also lay them on the bed and create a big "X" if that's easier.[7]

    • Remember to try and keep the ends of the scarves even as you layer them.
  4. Drop the top scarf so it folds around the bottom one. Grab both the ends of one scarf in one hand and both ends of the other scarf in your opposite hand. This essentially folds the scarves around each other so that one scarf will hang down on your left side and the other will hang down on the right.[8]

    • The great thing about connecting the scarves this way is that you don't have to knot the fabric. It works well with scarves made of thicker material or with fabrics that you don't want to wrinkle.
  5. Style the scarf by wrapping it around your neck or looping it another way. You could simply let the scarf hang around your neck for an easy addition to your outfit, or loop it around your neck once or twice to let the colors and patterns play off each other more closely. You could also tie the scarves in a bow, do a figure-8 knot, or braid the ends together.[9]

    • At the end of the day, all you have to do to put your scarves away is pull them apart from each other.

[Edit]Tips

  • Tying scarves together is a really easy and fun way to change up your accessories!
  • Try different color and pattern combinations to update the look of your regular outfits.

[Edit]References

How to Have a Successful Etsy Shop

Posted: 21 Aug 2020 05:00 PM PDT

While there's no registration fee on Etsy's website, it might feel like a daunting task to make a decent income by selling your handmade goods online. Before you set up your digital shop, first establish a strong brand identity that represents the kinds of products that you want to sell. With careful marketing strategies and proper advertising techniques, you'll be ready to set foot in the world of online commerce!

[Edit]Steps

[Edit]Creating a Brand and Etsy Shop

  1. Decide on a product to sell in your Etsy store. Look on Etsy's main website to see the most popular shops and products that customers are viewing. While many handcrafted items require years of skill, some crafts are relatively easy to learn. Choose a niche in the creative industry that's easy to learn and inexpensive to pursue.[1]
    Have a Successful Etsy Shop Step 1.jpg
    • For instance, knitting and crocheting don't require a lot of money to pursue, and they aren't overly difficult to learn. Fine carpentry, sewing, and 3D-printing, however, are not easy skills to pick up in a short amount of time.
    • If you're already skilled in an art or craft, try using that talent in your Etsy shop!
  2. Pick a catchy and memorable name for your store. Draft a list of possible names for your shop before registering on Etsy's website. As you brainstorm, avoid generic themes and names that could be overlooked. Instead, try and think of fun plays on words or other clever titles that can grab a potential buyer's attention.[2]
    Have a Successful Etsy Shop Step 2.jpg
    • For instance, "Tamara's Handmade Animals" might not stand out a lot to a buyer scrolling through different listings. A name like "Tamara's Tremendous Toys" is a lot more engaging to your customer base.
    • Try writing down any idea that comes into your head, even if it's mundane. You can always mix and match different name ideas!
  3. Design a distinct logo for your shop. Think about the kind of store you want to create. As you brainstorm, think about the audience you're trying to sell to, and what kind of visual identity would appeal to that group. If your products are geared toward adults, you might want to use a simplistic, elegant symbol like a diamond, circle, or square. If your wares are designed for kids, you might want to explore a chunkier design with bright, fun colors.[3]
    Have a Successful Etsy Shop Step 3.jpg
    • Your logo doesn't have to be intricate or complicated. Think of symbols that relate to the kind of wares that you're selling.
    • For instance, if you sell wood carvings, your logo could have a tree in it.
  4. Register on Etsy to set up your store. Use your professional email (or an email you've created specifically for your business) to make an account on the main website. Next, click on the "open a shop" button and fill out the various required fields, like your bank account and payment info. Add your logo in addition to your listing photos to make your store's appearance stand out to customers.[4]
    Have a Successful Etsy Shop Step 4.jpg
    • You'll have to confirm your email before you can do anything on your new Etsy account.
  5. Upload high-quality photos of your goods to your shop. Use a professional or high-quality phone camera to take pictures of the items you plan on selling. Try photographing your products in a well-lit area without any clutter in the background. Additionally, choose a simple backdrop that doesn't distract from the products that you're trying to sell. Make sure that the details and purpose of your item are evident in the listing picture.[5]
    Have a Successful Etsy Shop Step 5.jpg
    • For example, if you're selling handmade earrings, you'd want to include a zoomed-in shot of the jewelry, as well as a picture of someone modeling the item. If you're selling rugs or blankets, you might want to upload a picture of the blanket lying on a bed and a close-up of the details and pattern.
    • Use caution when shooting near reflective surfaces. Depending on your camera angle, your reflection might faintly show up in the pictures.
    • Try to take your photographs in identical areas. If your product pictures look too different, it might make your shop look disorganized.
    • If you choose to use the camera flash, try to angle your camera lens to prevent any excess flare in your photos.
  6. Set a fair price for your wares. Calculate how many hours you spend making a single unit of your product, then factor in the cost of different supplies. While you don't want to overprice your goods, you always want to make a profit with your sales. Compare your price listings to other stores to see if you're offering a fair and reasonable deal for your handmade products. Additionally, try to price your goods based on the hours of labor that you put into making them.[6]
    Have a Successful Etsy Shop Step 6.jpg
    • If you run a knitted hat shop, take a mental inventory of how much the yarn will cost. Next, factor in how long it takes you to make each hat. If the yarn costs around $5 and it takes you 2-3 hours to make a hat, it would be fair to price each hat at a minimum of $25.
    • Set an hourly wage for yourself that feels comfortable and fair when compared to other Etsy shops. For instance, don't set a $25 hourly wage for yourself when other people are setting an hourly wage of $15 or $20.

[Edit]Implementing Good Marketing and Sales Strategies

  1. Publish a clear sales policy on your store. Use Etsy's store interface to specify your shipping details and restrictions. If you allow worldwide shipping, specify if and what the cost difference will be. State a firm return policy for your items as well, so your potential customers have a greater understanding of how your shipping process works.[7]
    Have a Successful Etsy Shop Step 7.jpg
    • If you don't set a clear shipping and return policy, you could be setting yourself up for awkward conversations with your customers.
    • While worldwide shipping can increase your customer base, it will also increase your shipping costs.
    • For instance, if you sell handcrafted furniture or another heavy ware, you might only want to ship domestically and not allow returns.
  2. Communicate promptly with your customers. Pay attention to your email, mobile app, and website interface for any customer notifications. As soon as you receive a message or comment from a potential buyer, do your best to respond to it quickly and efficiently. Use a cordial tone, so the customer feels valued and respected.[8]
    Have a Successful Etsy Shop Step 8.jpg
    • If a customer is unhappy or unsatisfied with their order, make an effort to go the extra mile. For instance, try offering them a discount or a free product.
    • Try saying something like this:
      "Hello! I'm so sorry that you had a negative experience with our homemade soap collection. Can we make it up to you with a free soap bar and a 50% coupon for your next order?"
  3. Observe successful Etsy shops to see how they operate. Follow or "favorite" popular shops that sell similar products to your own store. Pay close attention to the way they portray their brand, how they price their items, and how they respond to customer comments. If you're having trouble establishing a customer base, you might be able to model yourself after more successful businesses.[9]
    Have a Successful Etsy Shop Step 9.jpg
    • When researching other brands, look at small, purposeful ways that your shop can improve. Do you need to create a stronger brand presence? Do you need to tweak your prices, or add more listings?
  4. Network with other Etsy sellers to gain a new perspective. Search online to find other stores that sell to a similar customer base. Send them a message through Etsy's website, mentioning that you're new to the site are looking for advice. If you speak with other sellers, you might be able to get some insight into how you should be running your store.[10]
    Have a Successful Etsy Shop Step 10.jpg
    • For instance, you could get the inspiration to use customized shipping labels by speaking to another seller.
    • You can also try connecting with other Etsy sellers via social media.
  5. Use SEO tools to find out what your customers really want. Utilize an online keyword searching tool to figure out different keywords that you could use for your store. Use these results to update the product listings for your store, which allows your store to come up more frequently in search engine results. If you're looking for a free resource, try using SEO Review Tools, Wordtracker, or Kparser to get started.[11]
    Have a Successful Etsy Shop Step 11.jpg
    • SEO, or Search Engine Optimization, helps companies pinpoint what kind of content individuals are looking for by generating lists of relevant keywords. Companies then incorporate these keywords into their blogs and websites, which makes their web presence more noticeable online.
    • For instance, if you sell jewelry, the keyword "jewelry" won't be enough to distinguish your store on Etsy. A term like "handcrafted beaded jewelry" will help make your store more specific and distinguishable.
  6. Keep shipping supplies around your home. Go to your local post office or other packing supply store to stock up on bubble wrap, mailers, boxes, packing tape, and anything else that you need to successfully and safely ship your goods. Try and keep tabs on these supplies, so you don't constantly have to go out and buy more.[12]
    Have a Successful Etsy Shop Step 12.jpg
    • Only buy what you need. If you sell soft, handmade toys, you won't need to buy large cardboard boxes. On the other hand, if you sell large, complex garments, you might need to invest in larger boxes.

[Edit]Advertising Your Shop

  1. Print business cards that you can give to other people. Use a word processor, photo editing software, or other design resource to create a business card for your new Etsy store. Place your logo in a prominent area of the design where customers will be able to see and recognize it. Additionally, include your name, email, store URL, and/or relevant social media accounts so potential buyers can know how to contact you.[13]
    Have a Successful Etsy Shop Step 13.jpg
    • If your social media handle is identical to your brand name, save space by only including a social media logo (e.g., Facebook, Twitter, Instagram).
  2. Make a Facebook account for your shop. Use the email connected to your Etsy account to register on Facebook, so you can create a page for your products. Use Facebook's analytic features to determine how many people your posts reach, and if people seem to be clicking on any links that you post. Focus on advertising your products, as well as mentioning any upcoming sales in your store.[14]
    Have a Successful Etsy Shop Step 14.jpg
    • Social media is a great way to keep in touch with your customers. Keep an eye on your phone or computer to see if anyone is trying to reach you.
    • If you're planning on using multiple social media accounts, try saving time with programs like HootSuite.
  3. Create a Twitter account to connect with possible clients. Use Twitter to upload short messages and photo posts, which provide an efficient overview of your Etsy store. Keep your posts within the 280 character limit, and take note of the 4 picture photo limit per post.[15]
    Have a Successful Etsy Shop Step 15.jpg
    • Pay attention to your notification tab! If your customers use Twitter, they might reach out to you there.
    • Encourage your customers to share pictures of your products on social media and tag you in them! This will make it easier to interact with new customers.
  4. Post pictures of your goods on Instagram and Pinterest. Select your best product photos and upload them to different photo-sharing sites. If you'd like to improve the lighting of your picture, try applying a filter or making a few edits ahead of time. Feel free to share multiple product pictures at once![16]
    Have a Successful Etsy Shop Step 16.jpg
  5. Engineer a website for your Etsy store. Use Wix, Weebly, Wordpress, Google, or another website builder to help you create a more established digital presence. Include links to your store, as well as widgets or buttons that lead customers to your social media accounts. Additionally, include a digital storefront and/or photo spreads of your products so potential customers have an idea of what they can expect.[17]
    Have a Successful Etsy Shop Step 17.jpg
    • You don't need a lot of coding skills to create your own website.
    • Several builders will let you design a free site, as long as you include their domain in the name.
    • A public domain only costs a few dollars per year, depending on which service you use.
  6. Develop a partner blog to go with your Etsy store. Generate more interest in your products by writing different text and photo posts about your creative process. Use relevant tags that can transfer interested readers to your website. As always, include a link to your store in a central, focal part of the blog, like the center of the home page.[18]
    Have a Successful Etsy Shop Step 18.jpg
    • For instance, if you sell handcrafted paintings, try posting blog entries about your creative process. Dedicate an entire post to the different ways you find inspiration, and another post to how you prepare your workspace. Potential customers might enjoy seeing a behind-the-scenes look at your creative process!
    • If you stitch dresses and other high-end garments in your shop, consider dedicating a blog post to your assembly process, or how you go about tailoring different items of clothing.
    • DIY content is appealing to a wide customer base.

[Edit]Things You'll Need

[Edit]Developing a Strong Brand

  • Business cards

[Edit]Implementing Successful Marketing Strategies

  • Mailers
  • Bubble wrap
  • Shipping boxes
  • Packing tape

[Edit]Tips

  • If you plan on starting a newsletter or holding a lot of sales, consider making a digital mailing list for interested customers.[19]

[Edit]References

  1. https://www.etsy.com/seller-handbook/article/what-to-sell-on-etsy/67553338536
  2. https://www.etsy.com/seller-handbook/article/7-steps-to-a-successful-start-on-etsy/22421860924
  3. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  4. https://help.etsy.com/hc/en-us/articles/115015568007-Creating-an-Account-on-Etsy
  5. https://www.etsy.com/seller-handbook/article/7-steps-to-a-successful-start-on-etsy/22421860924
  6. https://www.etsy.com/seller-handbook/article/a-simple-formula-for-pricing-your-work/26192517008
  7. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  8. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  9. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  10. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  11. https://www.etsy.com/seller-handbook/article/7-steps-to-a-successful-start-on-etsy/22421860924
  12. https://www.theworkathomewoman.com/be-successful-on-etsy/
  13. https://m.youtube.com/watch?v=tiSBPaIq1Uo&t=1m17s
  14. https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/facebook/benefits
  15. https://www.etsy.com/seller-handbook/article/how-to-market-your-business-on-twitter/30134171093
  16. http://www.morgannield.com/blog/2017/2/8/branding-101-branding-basics-for-your-etsy-shop
  17. https://www.businessnewsdaily.com/4661-starting-a-business-website.html
  18. https://www.etsy.com/seller-handbook/article/6-ways-to-create-blog-content-your/51843794149
  19. https://www.etsy.com/seller-handbook/article/a-field-guide-to-email-marketing/215119356692

How to Do Makeup for Older Women

Posted: 21 Aug 2020 09:00 AM PDT

As you get older, natural changes in your skin start to change your appearance and create new challenges when you're applying makeup. But, with a few adjustments to your makeup routine, you can look like your most fabulous self at any age! Start by cleansing and moisturizing your face and putting on a light-coverage foundation. From there, add color to your cheeks, eyes, and lips to give your face a gorgeous, healthy glow.

[Edit]Steps

[Edit]Creating a Fresh Face with Foundation

  1. Wash your face with a gentle cleanser. Before applying makeup, gently clean your face with a mild facial cleanser and lukewarm water to wash away dirt, oils, and other contaminants that could irritate your skin and cause inflammation. Massage the cleanser into your skin with your fingertips, since using a cloth or sponge could irritate your skin. Rinse away all the cleanser and pat your face dry with a clean towel.[1]
    Do Makeup for Older Women Step 1.jpg
    • Avoid cleansers that contain harsh, drying ingredients such as perfumes, alcohol, or parabens.[2]
    • Since your skin tends to dry out with age, opt for a moisturizing cleanser that contains ingredients like shea butter or glycerin. This will help hydrate your skin and minimize fine lines, wrinkles, and dry patches.
  2. Smooth on a moisturizer using light, sweeping motions. Washing your face can dry it out, which will age your skin and cause makeup to go on unevenly.[3] After you wash your face, smooth a moisturizer or hydrating serum over your skin, working from the center of your face and blending up and out. Use light, sweeping motions with your fingertips to improve circulation and help your skin absorb the moisturizer.[4]
    Do Makeup for Older Women Step 2.jpg
    • Don't forget your neck and jawline! When applying moisturizers to this area, start at the base of your neck and move up toward your jaw, then work from the center of your chin to your ears.
    • Choose a moisturizer that contains retinoids or hyaluronic acid to fight wrinkles and firm your skin. A moisturizer with UV protection can also help prevent sun damage and premature aging.[5]
  3. Apply a primer to even out imperfections. Primer creates a smooth canvas for your makeup and helps minimize the appearance of wrinkles, redness, and inflammation.[6] Smooth the primer on with your fingertips, starting from the center of your face and working outward.
    Do Makeup for Older Women Step 3.jpg
    • Look for a primer that moisturizes your face to help your skin look dewy and youthful.
    • Some primers are specifically formulated for mature skin. These tend to contain moisturizers and wrinkle-minimizing ingredients, such as hyaluronic acid.
  4. Choose a sheer, buildable foundation to avoid caking. You may be tempted to slather on a thick foundation in an effort to hide wrinkles and blemishes, but a heavy foundation can actually cake in fine lines and make them more prominent. Instead, choose a sheer foundation with buildable coverage to perfect your skin without making it look overdone.[7]
    Do Makeup for Older Women Step 4.jpg
    • A light BB or CC cream can help smooth over imperfections and give your skin a slight sheen. Don't be afraid of having a little shine to your skin—it will help give you a more youthful appearance![8]
  5. Pick a foundation that matches your natural skin color. Get a foundation with a rich pigment that's close to your natural color to create a healthy glow. Avoid choosing a foundation that's too light, which can give you a washed-out appearance and make you look older.[9] On the other hand, a foundation that's much darker than your natural skin tone will look garish and unnatural.[10]
    Do Makeup for Older Women Step 5.jpg
    • If possible, test a little of the foundation on your neck, jawline, and the center of your face to make sure it's a good match.[11]
  6. Blend your foundation out from the center of your face. Use your finger to dab a little bit of foundation on your forehead, nose, cheeks, and chin. Then, use a damp applicator sponge or a foundation brush to gently dab the foundation and blend it outward and upward.[12]
    Do Makeup for Older Women Step 6.jpg
    • Take care not to drag or rub the foundation, since this can irritate your skin. Be especially careful of the delicate skin under your eyes.
  7. Swipe concealer on any problem spots and tap it in to blend. Use a concealer wand or brush to swipe a little concealer on the areas under your eyes (especially the recess at the corner of your eye, next to your nose) and around your nostrils. Dab some full-coverage concealer over any brown spots or blemishes. Use a brush or your finger to tap the concealer into your skin.[13]
    Do Makeup for Older Women Step 7.jpg
    • For the shadowy areas under your eyes, use a concealer that's a little lighter than your natural skin tone.
    • Squint your eyes slightly when tapping in under-eye concealer. This can help you get into the crease under your eye more precisely.[14]
  8. Brush on a light layer of powder. Use a soft powder brush to swirl on a thin layer of sheer setting powder. Focus on areas like your nose, cheeks, and the middle of your forehead, especially if they tend to get a little oily.[15]
    Do Makeup for Older Women Step 8.jpg
    • Take care not to overdo the powder, since it can make your face look dull or settle in fine lines and make you appear older.[16]
    • Remove excess powder by tapping the brush on the lid of the powder pot or on your arm before you apply it to your face.
  9. Smooth a little cream blush over the apples of your cheeks. Cream blush goes on smooth and helps give your skin a youthful glow.[17] Use your fingers or an applicator sponge or brush to dab a little blush high on the apple of each cheek (the part that sticks out when you smile). Keep tapping the blush to gently blend it into your skin.
    Do Makeup for Older Women Step 9.jpg
    • Avoid sweeping the blush along the underside of your cheekbones, since this can make your cheeks look sunken and gaunt.[18]

[Edit]Doing Your Eyes and Brows

  1. Fill in your brows with a subtle brow pencil. Having well-defined, natural-looking brows will help you look youthful and draw attention to your eyes. Choose a brow pencil that's close to the natural color of your eyebrows and fill them in using light, hair-like strokes.[19] Start directly above the outer corner of your nose and finish slightly beyond the outer corner of your eye.[20]
    Do Makeup for Older Women Step 10.jpg
    • If your brows are going grey, consider getting them tinted at your local hair salon.[21]
  2. Moisturize your lids and under-eyes with an eye cream. The skin around your eyes is one of the first areas to start showing signs of age. Putting makeup on dry skin can make bags and wrinkles stand out even more. Give your eyes a boost by dabbing on a moisturizing eye serum or cream, focusing especially on the delicate under-eye area.[22]
    Do Makeup for Older Women Step 11.jpg
    • To avoid pulling on the delicate skin around your eyes, tap the moisturizer to blend it rather than rubbing it.
    • Help lift and massage the skin under your eyes by moving from the inner corner of your eye outward, following the natural curve of your eye.[23]
  3. Brighten your under-eye area with a highlighter or light shadow. Use an under-eye highlighter to dab a bright, inverted triangle shape under each eye. Tap gently with your fingers or a small brush or sponge to blend it in. This will help conceal dark circles and give you a more alert and youthful look.[24]
    Do Makeup for Older Women Step 12.jpg
    • You can use an under-eye brightener, concealer, or a light eyeshadow to brighten your under-eye area.
    • Stick to cream or liquid formulas to avoid drying out the delicate skin under your eyes.
  4. Add a primer to your upper lids to even them out. Sweep a little primer onto your lids to give your eyes a dewy glow and even out imperfections. This will also keep your eyeshadow from pooling in the fine lines and creases on your eyelids.[25]
    Do Makeup for Older Women Step 13.jpg
  5. Choose a shimmery cream shadow to add a dimensional glow. Powdered and matte shadows can make the skin around your eyes look dull and flat. Select a cream shadow with a little shimmer instead for a bright and dewy look.[26]
    Do Makeup for Older Women Step 14.jpg
    • Cream shadows are also less likely than powder shadows to settle in the creases on your eyelids.
    • Avoid shadows that are glittery, which can look harsh on mature eyes. Stick to shadows with a subtle shimmer or satin finish.
  6. Use a medium shadow on your lids and blend it up above the crease. You can make your eyelids look bigger and less hooded or droopy by applying a medium shade over your whole eyelid. Use a shadow brush to blend the shadow up from your lash line to the area slightly above your natural eyelid crease.[27]
    Do Makeup for Older Women Step 15.jpg
    • Blend out the edges of the shadow to make it look soft and natural.
    • Avoid shades with yellow or red undertones, since these can make your eyes look red and tired. Instead, opt for cool or jewel-toned shadows.
  7. Smudge on a soft kohl eyeliner. To give your lash line a lush, healthy appearance, use a soft kohl eyeliner pencil along your upper lash line and gently smudge it with a liner brush.[28] You can add even more definition by carefully applying the liner in between each lash.[29] If black eyeliner looks too harsh, try using a softer shade, like brown, plum, or navy.[30]
    Do Makeup for Older Women Step 16.jpg
    • Avoid using sharp, graphic eyeliners, which tend to look droopy and uneven on mature skin.
    • Some makeup artists recommend using liquid eyeliners instead of pencils to avoid tugging the delicate skin on your eyelids. Choose a blendable formula to avoid overly harsh lines.
    • You can also make your eyes look bigger and brighter by putting white eyeliner on the waterline of your lower eyelid.
  8. Curl your lashes to make your eyes look wider and brighter. Before you put on mascara, use an eyelash curler. Position the curler at the base of your lashes and give it a few gentle squeezes, then hold it in place for 5-10 seconds. Repeat at the middle and ends of your lashes. This will help make your lashes look fuller and give your eyes an instant lift.[31]
    Do Makeup for Older Women Step 17.jpg
    • Invest in a good quality curler with silicone pads to avoid pinching your eyelids or crimping your lashes.[32]
  9. Sweep on some mascara to volumize your lashes. Putting on mascara will make your eyes look bigger and more youthful.[33] Choose a volumizing mascara that's slightly darker than your natural eyelashes and sweep it along the undersides of your top lashes, moving from base to tip. If you like, you can also put a little mascara on the roots of your lower lashes.
    Do Makeup for Older Women Step 18.jpg
    • If your natural hair color is brown or black, go for a black mascara. Use brown if your natural color is blond or red.

[Edit]Putting Lipstick on Mature Lips

  1. Exfoliate your lips to remove dry skin. If your lips are dry and flaky, lipstick can settle in the cracks and around dead skin. Gently buff your lips with a lip exfoliator, such as a sugar scrub, to smooth them out.[34]
    Do Makeup for Older Women Step 19.jpg
    • Make sure to buff around the outer edges of your lips, too.
    • Rinse the exfoliator away with lukewarm water when you're done.
  2. Cover your lips with a concealer that matches your skin tone. Applying a concealer can help even out your lips and prevent your lipstick from smudging or bleeding. Choose a concealer that's the same color as your natural skin tone and blend it into your lips and the surrounding skin with a foundation brush.[35]
    Do Makeup for Older Women Step 20.jpg
    • You can also use a tinted lip primer to ensure a perfect finish and help your lipstick last longer.
  3. Apply a balm to hydrate and smooth your lips. Smooth a little moisturizing balm over your lips to help hydrate and protect them. This will help minimize the appearance of fine lines and keep your lips from drying out further once you put on your lipstick.[36]
    Do Makeup for Older Women Step 21.jpg
  4. Define your lips with a natural-looking liner. Apply a liner in a shade close to your natural lips or your lipstick. This will help your lips look fuller and more clearly defined.[37]
    Do Makeup for Older Women Step 22.jpg
    • For even fuller-looking lips, extend the liner slightly beyond the natural borders of your lips where they peak at the top, and also at the middle of your lower lip. Don't go outside the border around the rest of your lips, or they'll look unnatural and overdone.
  5. Choose a hydrating lipstick to avoid drying. Select a moisturizing formula rather than a matte lip color or an extended-wear shade that will dry out your lips. Moisturizing lipstick will go on more evenly and make your lips look fuller and more youthful.[38]
    Do Makeup for Older Women Step 23.jpg
    • Sheer, buildable lipsticks can give your lips a healthy, natural-looking sheen along with a wash of color. They also tend to be less drying than matte lipsticks.
    • Avoid long-lasting matte liquid formulas, which can be extremely harsh and drying on your lips.
  6. Avoid pale shades that wash out your lips. Lipsticks that are too pale will blur your lip line and make your lips appear older. A pale lip can also make you look ill or tired. Opt for lipsticks that are at least as dark as the darkest part of your lip.[39]
    Do Makeup for Older Women Step 24.jpg
    • Don't be afraid to go for a bold lip color! Bright reds, deep berries, and lush pinks and corals can all look fabulous on mature women.
  7. Put on the lipstick with your finger or a lip brush. Applying your lipstick directly from the bullet makes it harder to achieve a precise, well-defined finish. Use a small brush or your finger to carefully apply the lipstick within the borders of your lip liner.[40]
    Do Makeup for Older Women Step 25.jpg
    • To make your lipstick last longer, build it up with a brush and then use a tissue to blot your lips. If you like, add 1-2 more coats, focusing on the center of your lips.

[Edit]Things You'll Need

  • Gentle face wash
  • Clean towel
  • Moisturizer
  • Light coverage foundation or BB cream
  • Primer
  • Concealer
  • Makeup brushes and sponges
  • Cream blush
  • Cream eyeshadow
  • Kohl eyeliner
  • Mascara
  • Eyelash curler
  • Exfoliating lip scrub
  • Lip balm
  • Lip liner
  • Moisturizing lipstick
  • Powder

[Edit]References

  1. https://www.aad.org/skin-care-basics/face-washing-101
  2. https://www.marieclaire.com/beauty/how-to/a7053/how-to-wash-your-face/
  3. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a573359/foundation-older-skin/
  4. https://www.aarp.org/entertainment/style-trends/info-2019/makeup-tips-older-women.html
  5. https://www.goodhousekeeping.com/beauty-products/g723/anti-aging-skin-awards/
  6. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a573359/foundation-older-skin/
  7. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a573359/foundation-older-skin/
  8. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=9
  9. https://www.goodhousekeeping.com/beauty/makeup/tips/g465/makeup-mistakes-that-age-you/?slide=3
  10. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a573359/foundation-older-skin/
  11. https://www.marieclaire.com/beauty/news/a21286/how-to-find-the-right-foundation-shade/
  12. https://www.vogue.com/article/how-to-apply-foundation-skincare-tips-from-makeup-artists-violette-no-makeup-makeup
  13. https://www.aarp.org/entertainment/style-trends/info-2017/best-concealer-makeup-style-ljj.html
  14. https://youtu.be/uGJNNLLPx7M?t=99
  15. https://www.theguardian.com/fashion/fashion-blog/2011/nov/30/makeup-for-older-skin
  16. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a573359/foundation-older-skin/
  17. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=11
  18. https://www.goodhousekeeping.com/beauty/makeup/tips/g465/makeup-mistakes-that-age-you/?slide=5
  19. https://www.goodhousekeeping.com/beauty/makeup/tips/g465/makeup-mistakes-that-age-you/?slide=1
  20. https://www.aarp.org/entertainment/style-trends/info-2017/beautiful-eyebrows-women-ljj.html
  21. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a566187/5-eyebrow-mistakes-that-make-you-look-older/
  22. https://www.goodhousekeeping.com/uk/fashion-beauty/make-up-advice/a566933/eye-makeup-makes-you-look-older-younger/
  23. https://www.aarp.org/entertainment/style-trends/info-2019/makeup-tips-older-women.html
  24. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=14
  25. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=18
  26. https://www.goodhousekeeping.com/uk/fashion-beauty/make-up-advice/a566933/eye-makeup-makes-you-look-older-younger/
  27. https://www.aarp.org/entertainment/style-trends/info-2019/makeup-tips-older-women.html
  28. https://www.goodhousekeeping.com/uk/fashion-beauty/make-up-advice/a566933/eye-makeup-makes-you-look-older-younger/
  29. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=2
  30. https://www.bhg.com.au/eyeliner-tips-for-mature-eyes
  31. https://blog.aarp.org/be-your-best/the-5-minute-eye-wakeup
  32. https://www.aarp.org/entertainment/style-trends/info-2019/10-beauty-tools.html
  33. https://www.goodhousekeeping.com/uk/fashion-beauty/make-up-advice/a566933/eye-makeup-makes-you-look-older-younger/
  34. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a566854/5-lipstick-mistakes-that-make-you-look-older/
  35. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=8
  36. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a566854/5-lipstick-mistakes-that-make-you-look-older/
  37. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=12
  38. https://www.townandcountrymag.com/style/beauty-products/g10224457/best-makeup-for-older-women/?slide=17
  39. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a566854/5-lipstick-mistakes-that-make-you-look-older/
  40. https://www.goodhousekeeping.com/uk/fashion-beauty/skincare-advice/a566854/5-lipstick-mistakes-that-make-you-look-older/

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