quinta-feira, 28 de janeiro de 2021


How to Have Compassion for Yourself

Posted: 28 Jan 2021 12:00 AM PST

You've probably heard of having compassion for other people, but do you have compassion for yourself? Self-compassion isn't talked about too much, but it's a huge part of your mental health. It's about accepting yourself for who you are, despite your flaws or failures. Like with everything, building self-compassion takes practice and reflection, and it's fine if you don't know where to start. We're here to answer all the questions you might have about it.

[Edit]Steps

[Edit]Why is self-compassion important?

  1. Self-compassion makes up a key part of your mental health. If you're always critical and judgmental of yourself, then you'll start feeling depressed, inadequate, anxious, and like you don't deserve compassion from others. This is a terrible way to feel, and it's bad for your mental health. Practicing self-compassion can make you feel more positive, happier, and overall better each and every day.[1]
    Have Compassion for Yourself Step 1.jpg

[Edit]Why is developing self-compassion hard?

  1. It's tough because it's easy to get into a negative thinking pattern. Many people find self-compassion hard, so you're not alone at all. Over time, patterns of negative thinking become a habit, and it's a hard habit to break. Changing your thinking is like retraining your brain, so it takes some time and dedication to do.[2]
    Have Compassion for Yourself Step 2.jpg
    • It's especially normal to have poor self-compassion if you've suffered with mental illness in the past. Issues like depression and anxiety make you overly critical of yourself.
    • You can also fall into this pattern if you grew up in a strict or critical environment.

[Edit]What are the elements of self-compassion?

  1. There are three main components of self-compassion. Dr. Kristin Neff, who pioneered research in self-compassion, identifies these elements as self-kindness, common humanity, and mindfulness. Working on all three can dramatically improve your self-compassion.[3]
    Have Compassion for Yourself Step 3.jpg
    • Self-kindness: This means being warm and understanding towards yourself, even if you fail. It's about accepting yourself, including your flaws, and being happy with yourself as a person.
    • Common humanity: This means understanding that suffering and disappointment are part of the overall human experience. You aren't weird or abnormal for having flaws. Everyone on the planet has them, then you don't have to feel alone and isolated.
    • Mindfulness: This is a non-judgmental state of mind where you can assess yourself objectively. Don't deny your feelings, even the negative ones. Accept that these feelings are part of you.

[Edit]Can I improve my self-compassion?

  1. Like everything, you can improve your self-compassion with practice. It takes time and patience, but there are a lot of exercises you can do to show more compassion for yourself. Here are a few:[4]
    Have Compassion for Yourself Step 4.jpg
    • Encourage yourself with positive self-talk. If you mess up, don't say things like "I'm so stupid" or "I'll never get this right." Replace those negative phrases with positive ones like "I can do this" or "I'll get it next time."
    • Write yourself a letter analyzing what went wrong. If things don't go your way, write out what happened objectively, without blaming yourself or anyone else.
    • Take personal responsibility for your part in the situation. Then, forgive yourself and think about what you can do differently in the future.[5]
    • Remind yourself that you're not alone. No matter what you're feeling, there are tons of other people in the world feeling the same thing. This helps you feel less isolated.[6]
    • Talk to yourself the way you'd talk to a friend you care about. If your friend is having a tough time, you wouldn't tell them they're stupid and deserve it, right? So why would you do that to yourself?[7]


[Edit]What do I do if I'm thinking negatively?

  1. Distracting yourself is the best way to stop negative thoughts. It's only normal to have negative thoughts creep into your head, so don't get discouraged when this happens. The best thing to do is acknowledge your feelings—let yourself really feel them for a few moments.[8] Then, distract yourself. There are a few good ways to do this.[9]
    Have Compassion for Yourself Step 5.jpg
    • Stop and focus on breathing deeply. Take 10 deep breaths in and let them out slowly.
    • Do a "body scan" by focusing on all the sensations in your body from your toes up to your head.
    • Practice mindfulness to bring you back into the present moment. Remember, it's not possible to unwind the past. However, you can change how you think about it, so make a conscious choice about what you're focusing on.[10]
    • Take a walk to clear your head.

[Edit]Does my health have anything to do with self-compassion?

  1. Absolutely, your physical and mental health are connected. Feeling bad physically often makes you feel bad mentally, and vice versa. Taking some daily steps to support your physical health can give a boost to your mood and self-compassion.[11]
    Have Compassion for Yourself Step 6.jpg
    • Follow a healthy diet full of fresh fruits and vegetables, lean protein, and whole grains.
    • Exercise regularly to release endorphins and boost your mood.[12]
    • Get 7-8 hours of sleep every night. Feeling tired really depresses your mood and will make you feel worse.[13]

[Edit]Is self-compassion the same as self-esteem?

  1. They're related, but self-compassion is more about accepting yourself. Self-esteem is about psyching yourself up to feel more confident. However, it doesn't allow much room to process failure. Self-compassion, on the other hand, is about accepting yourself, even if you fail. Success has nothing to do with it.[14]
    Have Compassion for Yourself Step 7.jpg
    • Self-esteem is important, but it's possible to overdo it and develop some negative qualities. For example, you might try to maintain your high self-esteem by seeing yourself as better than others. Self-compassion avoids these pitfalls.
    • Still, self-esteem and self-compassion tend to go hand in hand. People with a good sense of both are much happier than average.

[Edit]I have depression—can I still build my self-compassion?

  1. Of course, there's no reason you can't still build your self-compassion. In fact, it's even more important to work on your self-compassion if you're depressed, because your compassion level is probably low. It might take some more work, but it's definitely worth it for your overall mental health.[15]
    Have Compassion for Yourself Step 8.jpg
    • Exercises like positive self-talk, self-encouragement, distraction and refocusing, and treating yourself like a friend are all great activities to improve your self-compassion, even if you have depression.
    • Also remember that you're not alone. Many people struggle with depression, and you don't need to feel isolated.

[Edit]What does self-compassion feel like?

  1. Generally, self-compassion has a very calming feeling. Everyone experiences it differently, but practicing self-compassion is like a weight lifting off you. When you're no longer self-critical and accept yourself as you are, you'll probably feel much calmer and more relaxed.[16]
    Have Compassion for Yourself Step 9.jpg
    • Since an element of self-compassion is realizing that other people go through the same emotions, you might also feel a stronger connection to the people around you.
    • Self-compassion might also have a strong effect on your brain, making it produce hormones to improve your mood.

[Edit]What do I do if none of these steps work?

  1. Getting professional help from a therapist is the best option. It's not always easy to improve your mental health on your own and there's no shame in that. A therapist can give you exercises and guidance to be more compassionate with yourself, improving your mental health overall.[17]
    Have Compassion for Yourself Step 10.jpg
    • Seeing a therapist is especially important if you struggle with other mental health issues like depression. These are tough problems to solve yourself, and you shouldn't feel like you have to do it alone.

[Edit]Video

[Edit]References

How to Borrow Books on Kindle

Posted: 27 Jan 2021 04:00 PM PST

This wikiHow teaches you how borrow an ebook that you can read on your Kindle. If you're in the United States, you can use a free service called OverDrive to borrow Kindle books from your local library branch or school. This usually requires having a library card at the desired branch, as well as a username and password for your library's website. You'll also learn how to lend books from your own Kindle library to friends and family members who also have Kindles (and vice-versa).

[Edit]Steps

[Edit]Borrowing with OverDrive on a Computer

  1. Go to https://www.overdrive.com. OverDrive is a free service affiliated with most US-based libraries that lets you borrow ebooks for your Kindle.[1]
    Borrow Books on Kindle Step 1 Version 3.jpg
    • You must have a library card to borrow Kindle books through OverDrive.
    • When you borrow a Kindle book from OverDrive, you can read it like any other book on your Kindle.
  2. Click . It's a link at the top-right corner of the OverDrive homepage. This opens a map on the screen.
    Borrow Books on Kindle Step 2 Version 3.jpg
  3. Search for your local library. Enter your address, city and state, and/or zip code into the box at the top-left corner of the page to find participating libraries in your area. Press the Enter or Return key to display results on the map and in the left column.
    Borrow Books on Kindle Step 3 Version 3.jpg
    • If you're borrowing from your school library, try entering your school's name.
  4. Click your library's name in the left panel. This marks your library on the map and opens a small window at that location.
    Borrow Books on Kindle Step 4 Version 3.jpg
  5. Click on the map. This takes you to your library's homepage on OverDrive.com.
    Borrow Books on Kindle Step 5 Version 3.jpg
  6. Sign in to your library account. This step varies by library, but you'll generally have to enter your library card number and a password to sign in.
    Borrow Books on Kindle Step 6 Version 3.jpg
    • If you're signing in to a school library, you may need to use your school's web account instead.
  7. Search for an ebook. Click the Search icon at the top to search by title, author name, or keyword. If a book matches what you've entered, it will appear in the search results.
    Borrow Books on Kindle Step 7 Version 3.jpg
    • Refine the search results to display only Kindle books. To make sure you're only looking at books that will work on your Kindle, double-click Ebooks in the left panel and select Kindle Book.
    • If you'd rather browse for something new, click the Kindle Books link at the top of the page to refine the results, then use the menu along the left side of the page to browse by category and other criteria.
  8. Click the book you want to borrow. This displays information about the book, including whether any copies are available to borrow.
    Borrow Books on Kindle Step 8 Version 3.jpg
  9. Click . If the book is available, you'll see this option to the right of the book's cover image.
    Borrow Books on Kindle Step 9.jpg
    • Some libraries give you the option to choose a lending period at this point. If you choose a lending period, click Borrow again when you're finished.
    • If the book is not available, you'll usually see the option to Place a Hold instead. Above this option you'll find the estimated wait time.
  10. Choose the option to . Depending on your library, you may see this option after clicking Borrow. If you don't, click the Accounts menu at the top-right corner of the page, select Checkouts, select the book, and then click Read now with Kindle. This opens your account on Amazon.com.
    Borrow Books on Kindle Step 10.jpg
    • If your Kindle is not connected to Wi-Fi already, connect it now.
  11. Select your Kindle from the "Deliver to" menu. If you're already signed in to your Amazon.com account, you'll see this option under the yellow button that says "Get Library Book." If you don't see it, skip to the next step.
    Borrow Books on Kindle Step 11.jpg
  12. Click the yellow button. If you were already signed in to your Amazon account, this will add the ebook to your Kindle. If not, you'll be prompted to sign in now, select your Kindle, and then click Get Library Book to start the transfer.
    Borrow Books on Kindle Step 12.jpg
    • Your ebook will automatically be returned to the library after the loan period is over.

[Edit]Borrowing with OverDrive on a Phone or Tablet

  1. Install the OverDrive app from the App Store or Play Store . You can use the free OverDrive app to borrow Kindle ebooks from most local United States-based libraries. Search for on your Android, iPhone, or iPhone's store, tap the option with a blue-and-white "O" icon, and then tap GET or INSTALL to install.
    Borrow Books on Kindle Step 13.jpg
  2. Open OverDrive. If you're still in the App Store or Play Store, tap Open once the app is installed to open it. If not, tap the new O icon on your home screen or in your app list.
    Borrow Books on Kindle Step 14.jpg
  3. Tap . It's the option at the top of the screen. This takes you to the OverDrive sign-up page.
    Borrow Books on Kindle Step 15.jpg
  4. Sign up with your library card or create an OverDrive account. You can usually sign in with your library card number and password—this is the same info you'd use to access your library's website. To do this, tap the orange Library card button, select your library, and then follow the on-screen instructions.
    Borrow Books on Kindle Step 16.jpg
    • Another option is to fill out the form, create a password, and tap Sign up to create an OverDrive account. Once signed in, tap the top-left corner to open the menu, select Manage libraries or Add a library, and select your library to open its ebook list.[2] If you're using an Android, tap the star to add your library.
    • If you're signing in through your school library, create an OverDrive account, add your school library, and log in using your school's credentials if prompted.
  5. Search or browse for an ebook. Once you're signed in to your library, you'll be redirected to their ebook collection. Browse the selection or search by title or author name.
    Borrow Books on Kindle Step 17.jpg
  6. Tap the book you want to borrow. If the book is available for your Kindle, you'll see a Read now with Kindle option.[3] If not, keep browsing for another book.
    Borrow Books on Kindle Step 18.jpg
  7. Tap if available. This will take you to Amazon's website or app (if installed) to finish the borrowing task.
    Borrow Books on Kindle Step 19.jpg
    • If your Kindle is not already connected to Wi-Fi, now would be the time to connect it.[4]
  8. Select your Kindle from the "Deliver to" menu. If you're already signed in to your Amazon.com account, you'll see this option under the yellow button that says "Get Library Book." If you don't see it, skip to the next step.
    Borrow Books on Kindle Step 20.jpg
  9. Tap the yellow button. If you were already signed in, this will add the ebook to your Kindle. If not, you'll be prompted to sign in now, select your Kindle, and then tap Get Library Book again.
    Borrow Books on Kindle Step 21.jpg
    • Your ebook will automatically be returned to the library when the loan period is complete.

[Edit]Borrowing a Kindle Book from a Friend or Family Member

  1. Ask your friend or family member to loan the book to you through Amazon. If someone has a Kindle book they'd like to loan you, they can do so for up to 14 days through Amazon.com.[5] The person who is lending the book to you should follow these steps:
    Borrow Books on Kindle Step 22.jpg
    • Go to https://www.amazon.com/mycd on a phone or tablet
    • Sign in to their Amazon account.
    • Locate the book they want to lend you.
    • Click the Actions button next to the book title and select Loan this title.
    • Enter your (the person receiving the book) email address and select Send.
    • Select Send Now.
  2. Open the loan notification message from Amazon. When someone loans you a Kindle book, you'll receive an email with the subject "A Loaned Book for You." It should come within a few moments of being shared by its owner.
    Borrow Books on Kindle Step 23.jpg
    • If your Kindle is not connected to Wi-Fi already, connect it now.
  3. Click or tap in the email message. This opens a page on Amazon.com that will help you accept the loan.
    Borrow Books on Kindle Step 24.jpg
    • If you are not signed in to Amazon automatically, follow the on-screen instructions to sign in now.
  4. Select your Kindle. If you don't have a Kindle, you can follow the on-screen instructions to download the Kindle app to your computer, phone, or tablet.
    Borrow Books on Kindle Step 25.jpg
  5. Click or tap . This transfers the loaned title to your Kindle so you can read it once away. After the borrowing period ends, the ebook will be returned to its owner automatically.
    Borrow Books on Kindle Step 26.jpg
    • The owner cannot read their version of the ebook while it is on loan.

[Edit]Tips

  • When searching for a book in your library's ebook listings, enclose the title in quotes in the search bar; that way you are most likely to find the exact match without having to browse through hundreds of titles.
  • There are many websites that offer free ebooks, including Project Gutenberg (https://www.gutenberg.org) and The Internet Archive. https://archive.org/index.php
  • Not all Kindle books are available for lending to others.

[Edit]Related wikiHows

[Edit]References

[Edit]Quick Summary

How to Enhance Your Online Branding

Posted: 27 Jan 2021 08:00 AM PST

If your brand isn't performing well online, don't worry! You have many options when it comes to brand elevation and visibility. Since your website plays a crucial role in effective online branding, a few simple tweaks there can have a big impact. Putting more emphasis on brand consistency and professionalism are other easy tricks that can give your online branding a major boost.

[Edit]Steps

[Edit]Brand Identity

  1. Use consistent branding for a professional and authentic image. Cohesive branding communicates to the world that you have a clear and established brand identity. Customers are more likely to engage with and trust a company that presents itself in a consistent way. If you aren't sure where to start, create a brand guide. Be sure to give the guide to your employees so everyone's on the same page. Include specifics like:[1]
    Enhance Your Online Branding Step 1.jpg
    • Your brand's mission statement
    • Brand voice and tone
    • Official logo and colors
    • Fonts and typography
    • Marketing style and materials
    • Product packaging
    • Company culture
  2. Update your website to be easy to navigate and on-brand. Your website is the face of your business and the embodiment of your brand. It's crucial that your website looks clean, consistent, and unique. Set aside some time to audit your website and look for ways to improve it. As you look over your website, ask questions like:
    Enhance Your Online Branding Step 2.jpg
    • Is the site easy to navigate? Does information flow logically? Create relevant internal links that guide users from page to page. Keep navigation tabs simple and easy to find.
    • Does the tone reflect my customer base? For example, if your customers are millennials or Gen Z, go with an informal tone. If your customers are business professionals or stock market investors, use a more formal tone.[2]
    • Are the design elements attractive and consistent? Be sure use the same colors, formatting, graphics, personality, and emotions on each page.
    • Where is the logo and what size is it on the page? It's best to put the logo in the upper left corner of the website. Make sure it's big enough to see easily.
  3. Post customer reviews and testimonials on your website to build trust. Most shoppers read customer reviews or testimonials carefully before buying from a brand for the first time. It helps to create a dedicated section or page on your website where you can post positive customer reviews and testimonials. This boosts credibility by showing that your brand has been "tested" by the public.[3]
    Enhance Your Online Branding Step 3.jpg
    • Try to include a variety of reviews that highlight your range of products and services.
  4. Promote any good press you get to solidify a professional image. Being mentioned in the press establishes your brand as a legitimate business that's worth talking about. Add a "Recent Press" section to your website and link to articles or publications that mention your brand. Be sure to share these posts on your social media accounts, too.[4]
    Enhance Your Online Branding Step 4.jpg
    • For example, create posts or press releases about awards your brand receives and circulate them on social media.
    • Make sure the "Recent Press" section is easy to see and access on your website's homepage.
  5. Display trust seals on your website to make shoppers feel secure. Customers are more likely to make a purchase on your website if they see seals (or logos) of trusted e-commerce names like PayPal and Norton. These seals make customers feel secure because they show that your company protects their transactions and information.[5]
    Enhance Your Online Branding Step 5.jpg
    • Some of the most trusted seals/logos are PayPal Verified, Norton, McAfee, Verisign, and BBB Accredited.
    • In a recent study, 75% of customers said they've canceled an online purchase because they didn't see or recognize the website's certified trust seals.[6]

[Edit]Web Presence

  1. Optimize your website to be viewable on all devices. Customers are using mobile devices like smartphones and tablets more than ever before. If your website isn't mobile-friendly, you could be losing a ton of visitors and potential customers. Check out your website on your mobile device to evaluate the user experience first-hand.[7] Look for issues like:
    Enhance Your Online Branding Step 6.jpg
    • Slow loading speeds
    • Loading improperly (for example, for video content to load properly, it should be square and vertical, subtitled, and no longer than 30 seconds)[8]
    • Inaccessible areas, links, or pages
    • Unattractive or unreadable content
    • Lengthy content that takes up too much space on a mobile screen
    • Too much text content/not enough images and videos
  2. Use SEO techniques to make your website easy to find. Optimizing SEO is crucial because it increases your search ranking and generates website traffic. Start by researching keywords and using the strongest ones in your webpage titles, general content, and meta descriptions so relevant users can find you easily.[9] You can also:
    Enhance Your Online Branding Step 7.jpg
    • Create new content with strategically placed keywords
    • Insert internal links and backlinks
    • Increase social signals by frequently sharing web pages on social media
    • Display your business name, address, and phone number
    • Check for coding errors that can impact your website's crawl-ability
  3. Create a brand blog with quality content that can be easily shared. A blog allows you to engage with your customers and share useful content that establishes you as a resource in your field. If you're sharing quality content, people in your industry are likely to use and share that content online. Remember to blog in your brand's unique voice and tone to be consistent.[10] Consider blog content like:
    Enhance Your Online Branding Step 8.jpg
    • White papers
    • Case studies
    • Infographics
    • Online courses, workshops, or webinars
    • Downloadable user materials[11]
  4. Network with industry influencers to increase your brand's visibility. Building positive relationships with industry influencers can have a big impact on brand awareness. If a trusted influencer mentions your product(s) or brand in their content, you suddenly reach a whole new audience of potential customers.[12]
    Enhance Your Online Branding Step 9.jpg
    • It's important to work together to cross-promote each others' brands so the relationship is mutually beneficial. Think of it as an unofficial partnership.
    • Industry influencers, Instagram photographers, celebrities, and social media platforms are all viable options for this kind of partnership.[13]
    • For example, if your company sells canvas art for home/office decor, ask an influencer to pose with an art piece you sold to them and share the photo on social media.
    • Part of working with influencers is negotiating how much you're going to pay them. A fair price will depend on things like how popular the influencer is and how you'd like them to promote your product.[14]
  5. Use brand-personality content to maximize social media engagement. Getting likes, shares, and comments on social media boosts your visibility in a major way, especially on algorithm-based platforms like Facebook that prioritize content with good engagement.[15] Leverage your brand's unique personality in your social media posts to engage and grow your audience.
    Enhance Your Online Branding Step 10.jpg
    • For example, the fast-food restaurant Wendy's increased their brand awareness by tweeting sassy and amusing comments aimed at the media and their competitors. In one instance, when a user tweeted asking where the nearest McDonald's was located, Wendy's replied with the image of a trash can.[16]
    • Sassy Twitter humor works well for a fast-food restaurant, but if your business caters to stock market brokers, that isn't going to be effective. Instead, use a confident or educational tone and share something that gets their attention, like real-time statistics or a Wall Street case study.
    • Be sure to mix it up on social media! Don't post the same exact thing on all platforms. Tweak each post to fit the platform's size and media requirements. For example, a vertical and square video posted on Facebook shouldn't be uploaded to YouTube as-is. Adjust the video size to meet the current YouTube recommendations before sharing it there.[17]
    • Remember to tag your posts so users can find them! Make your tags specific so you have a better chance of being found.[18]
  6. Use analytical tools on a regular basis to guide and refine your reach. Tools like Google Analytics can provide invaluable information about how well your website and marketing campaigns are doing. Regularly review analytics data like reach, shares, likes, and page impressions to see how users are reacting to your content.[19] Tracking metrics can help you identify problems like poorly timed marketing campaigns, ineffective promotions, and whether you're reaching the right audience or not.[20]
    Enhance Your Online Branding Step 11.jpg
    • For example, if you post a promotion on Facebook that links to a specific landing page on your website, use Analytics to track how effective it was.
      • "Total Visits" tells you how many people visited your website that day. Did the average number of daily visits go up?
      • "Unique Visits" tracks first-time visitors. Did you have more than usual?
      • "Popular Pages" lists the highest-performing website pages for that day. Did your promotional landing page rank?
      • "Referring Websites" tracks how visitors got to your page. If a lot of visitors came from Facebook, you know your promotion was effective.
      • If your promotion performed poorly, try changing the focus or posting it to Twitter to see if you get traction with that audience.

[Edit]Video

[Edit]Related wikiHows

[Edit]References

  1. https://www.entrepreneur.com/article/281523
  2. https://www.entrepreneur.com/article/324920
  3. https://www.forbes.com/sites/theyec/2013/09/25/six-tips-to-enhance-your-online-brand/#687584ea4a06
  4. https://www.forbes.com/sites/theyec/2013/09/25/six-tips-to-enhance-your-online-brand/#687584ea4a06
  5. https://www.entrepreneur.com/article/279937
  6. https://www.forbes.com/sites/johnrampton/2014/12/16/importance-of-a-trust-seal-on-your-ecommerce-website/#4c4773576802
  7. https://www.forbes.com/sites/forbestechcouncil/2019/02/25/13-ways-to-optimize-your-companys-mobile-site/#102f32df20ce
  8. https://www.bbc.co.uk/academy/en/articles/art20171121164932128
  9. https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/10/improve-your-brands-online-reputation-with-seo/#525ab5e519cc
  10. https://www.forbes.com/sites/johnrampton/2016/02/04/4-ways-to-grow-your-online-presence-and-find-more-customers/#5b87b84f3a92
  11. https://www.forbes.com/sites/theyec/2013/09/25/six-tips-to-enhance-your-online-brand/#54730ec64a06
  12. https://www.entrepreneur.com/article/310427
  13. https://www.bbc.co.uk/academy/en/articles/art20171121164932128
  14. [v161019_b01]. 5 April 2019.
  15. https://www.gsb.stanford.edu/insights/social-media-sell-your-brand-not-your-stuff
  16. https://www.entrepreneur.com/article/310427
  17. https://www.bbc.co.uk/academy/en/articles/art20171121164932128
  18. [v161019_b01]. 5 April 2019.
  19. https://www.bbc.co.uk/academy/en/articles/art20171121164932128
  20. https://www.entrepreneur.com/article/219747

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